Monday, April 29, 2013

Empower Network Issues


Empower Network Issues ~ http://www.empowernetwork.com/lpcmarketing/blog/who-should-consider-joining-empower-network/

Empower network is an online business and marketing opportunity that shows members how to make money without experiencing the problems, challenges, and stress most entrepreneurs go through when attempting to found a home-based small business.

"We’ve built our entire marketing system around a ‘plug and play’ process that members can use to generate 100% commissions into their bank account, instantly."

In addition to outstanding information products, internet marketing training, and blog hosting, Empower Network’s affiliate program pays 100% commissions which gives members the ability to generate a lifestyle-altering full-time income from the comfort of home.

1. Newbies.  If you are new to Internet marketing, join.  Access the video training.  Set up a blog on their high PR site.  $25 is a small price to pay to get a quick start.

2. Training.  Empower Network's ‘Fast Start Training’ will start you on the right track. The training videos are recorded and saved in your back office so that one can view them at your convenience. David Wood is a top recruiter, and he has done it all over the internet.

3. Speed.  EN enjoys a high PR in Google and is a heavily visited website according to Alexa.  (411 worldwide, 178 U.S.)

The main importance to me is the total thought of doing the perfect actions to build a clean online business.

LPC Marketing

tags:  Empower Network, Internet marketing, online business

Sunday, April 14, 2013

How to Acquire Backlinking

All Marketers Are Liars
All Marketers Are Liars (Photo credit: Wikipedia)

How to Acquire Backlinking - http://lpcmarketing.com/

Backlinks in the Era of Critters

Every so often, Google animals - Panda, Penguin, and others - break out from the zoo and devastate sites that were created using rules Google alone promulgated.  Backlinking is a case in point.

Attracting valuable backlinks remains key for many online niches, even after optimizing on page Search engine optimization.  The latest algorithm modifications have altered the backlinking landscape.  Each time Google rewards an action such as building backlinks to your website, webmasters and marketers give them more of it.  No wonder.

Everything in this system begins with writing an innovative article.

When marketers Google does not like do well, Google alters the system (search algorithm) and tries to reward its favorite sites and slap the others.  Predictably, the guilty drop in the SERPs as well as a number of innocent marketers who are caught in the net.

Bottom Line:  If you rely on Google organic search for your company success, you may be taken down at any time due to no blunder of your own.

Essentials of a High-quality Backlinking Policy:

1. Target your backlinks to your home page and at least 3 inside web site pages.  A number of backlinks to include are exact match, URL, brand, and chance keyword phrases.

2. Vary your anchor text.  You want a diversity of keyword phases linking to your website.  Spend most of your precious time linking to your top 5 key words.

3. If you are promoting a brand name, you may link from 10-80% of your backlinks to your business name. This is dependent on how determined you are about promoting your brand, versus the benefits your product provides.

4. In this age, not all backlinks are created equal.  Not only do you need backlinks from power sites, but targeted authority websites.  A link to your weight loss website from a real estate site makes no sense.  A link from the Mayo Clinic would be gold.

5. Google is the emperor of diversity.  To realize backlinking diversity you want to get links from PDF sharing sources, web 2.0 properties, blogs, article directories, RSS sites, blogrolls, videos, social network sites, and press releases.

6. If each and every one of your links are "follow", the search engines become suspicious.  "Nofollow" links do not raise page rank but still give you Google juice.  A blend of follow and nofollow links is natural and expected.  Even dead links are not the problem one would expect.

7. Links from the same IP address are a red flag.  Of course, you will promote your site, but all links from your home computer means no authority and no ranking.  Thousands of search engines, social media, and forum web sites exist with unique IPs.  Make use of them.

A backlinking line of attack is simple but not easy.  Why?  Time.  Our service puts your business in more than 16,000 links around the internet.  It is an eight week program to grow your web authority swiftly but organically.  Going viral is not just for Honey Boo Boo and Gangnam Style.

LPC Marketing

Tags: backlinking tips,backlinking websites,quality backlinking,website backlinking

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Friday, April 12, 2013

small business consulting

small business consulting


I Want My Small Business Marketing Plan ~ http://lpcmarketing.com

Times are tough.  Competition is fierce.  Your business needs each advantage a local business marketing plan can offer it to continue and thrive.

1. Concentration and Discipline

The first benefit of a small business marketing plan is just basic focusing on your business in terms of profitability, what your promotion is or is not doing, and determining where you want your business to be.

A complete marketing plan is the focal point of all business endeavors as it describes how you attract and keep clients, patients, or customers - the most essential aspect of any business.

An effective marketing plan will unquestionably enhance your sales and increase your profit margins. You should be able to convince customers that you have the best product or service for them at the best possible price.

2. Marketing and Advertising Calendar

For small businesses, a marketing plan should cover one year. For small companies, this is usually the best way to think about marketing. Things change, workers leave, markets evolve, customers come and go.

Establish in advance how much you have to spend, since that can have a significant impact on the methods you choose to put into place.  Budgeting and deadlines for each marketing action are essential.

Once you have mapped out an annual plan, you can decide to take the actions yourself, or contract out your continuing marketing to a professional.  For many businesses, an outside contractor is more effective than an in-house employee.

3. Comprehending Your Industry

A comprehensive marketing plan forces you to take a deep look at your market and industry, learn what the competition is doing, and work out a plan to dominate your industry.

4. Testing

Include benchmarks in your plan. Make use of these benchmarks to take stock of whether your marketing efforts are paying off or if you should rethink your approach.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker ~ http://www.quotationspage.com/quote/1992.html

5. Responsibility

A good quality marketing plan holds everybody accountable.  Also make sure to include plans for implementation of a marketing calendar. Plans are great, but if you don't also designate accountability, set deadlines and hold people responsible, marketing efforts can't succeed.

 Responsibility is needed at all levels - whether inside your organization or outside.

A good advertising and marketing calendar is more than a simple step-by-step of digitally and offline campaign.  Marketing and advertising is part art, and part science.

Come to LPC Marketing to learn more about a small business marketing plan, as well as using reputation marketing to boost your SERPs and prevent having to deal with reputation management.

http://lpcmarketing.com/

Tags:  marketing plan template small business,how to write a marketing plan for a small business

Thursday, April 11, 2013

My Small Business Marketing Plan

English: John Wanamaker
English: John Wanamaker (Photo credit: Wikipedia)

I Want My Small Business Marketing Plan ~ http://lpcmarketing.com

Marketing is not for sissies.  A small business marketing plan is great at concentrating your power and attention on the correct actions that can supply the results you need to accomplish.

1. Organization

The preliminary benefit of a small business marketing plan is just plain focusing on your business in terms of profitability, what your promotion is or is not doing, and determining exactly what you want your business to be.

Research your competition.  Look at their media buys and online resources.  See if they are sending out direct mail.  You need to be eating their lunch, not having them devour yours.

An effective marketing plan will surely boost your sales and increase your profit margins. You should be able to convince customers that you have the best product or service for them at the best possible price.

2. Marketing Calendar

Many businesses benefit from a detailed marketing calendar.  And not just a short term advertising plan.  A good marketing plan will stretch out for at least a year with details on what needs to be done each week to promote the business, brand online and offline, and increase customers.

Many business owners blur the lines between branding, promotion, advertising, and public relations. Those are the media channels of a message or campaign, not the marketing itself.

You don't need intricate charts to develop effective marketing. But you do need a plan. A marketing plan offers you a roadmap that can drive action to your business goals.

3. Understanding Your Niche

A comprehensive marketing plan forces you to take a deep look at your niche and industry, learn what the competition is doing, and utilize a plan to master your market.

4. Test

Include benchmarks in your plan. Make use of these benchmarks to take stock of whether or not your marketing efforts are paying off or if you should alter your method.

"Half the money I spend on advertising is wasted; the trouble is I do not know which half." John Wanamaker ~ http://www.quotationspage.com/quote/1992.html

5. Accountability

A good quality marketing plan holds everybody accountable.  Also make sure to include plans for implementation of a marketing calendar. Plans are fantastic, but if you don't also designate accountability, set deadlines and hold people responsible, marketing efforts can't succeed.

Setting up benchmarks all along the path can help you test your advertising and marketing, make any necessary tweaks, and keep your spirits high in hard times.  Marketing is a path more than a destination.  When the goals are big, it helps to recognize that you are making tangible, quantifiable progress.

A good quality advertising and marketing calendar is more than a simple step-by-step of digitally and offline campaign.  Marketing and advertising is part art, and part science.

Come to LPC Marketing to learn more about a small business marketing plan, as well as using reputation marketing to boost your SERPs and prevent having to deal with reputation management.

http://lpcmarketing.com/

Tags:  marketing plan template small business,how to write a marketing plan for a small business

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