Sunday, April 14, 2013

How to Acquire Backlinking

All Marketers Are Liars
All Marketers Are Liars (Photo credit: Wikipedia)

How to Acquire Backlinking - http://lpcmarketing.com/

Backlinks in the Era of Critters

Every so often, Google animals - Panda, Penguin, and others - break out from the zoo and devastate sites that were created using rules Google alone promulgated.  Backlinking is a case in point.

Attracting valuable backlinks remains key for many online niches, even after optimizing on page Search engine optimization.  The latest algorithm modifications have altered the backlinking landscape.  Each time Google rewards an action such as building backlinks to your website, webmasters and marketers give them more of it.  No wonder.

Everything in this system begins with writing an innovative article.

When marketers Google does not like do well, Google alters the system (search algorithm) and tries to reward its favorite sites and slap the others.  Predictably, the guilty drop in the SERPs as well as a number of innocent marketers who are caught in the net.

Bottom Line:  If you rely on Google organic search for your company success, you may be taken down at any time due to no blunder of your own.

Essentials of a High-quality Backlinking Policy:

1. Target your backlinks to your home page and at least 3 inside web site pages.  A number of backlinks to include are exact match, URL, brand, and chance keyword phrases.

2. Vary your anchor text.  You want a diversity of keyword phases linking to your website.  Spend most of your precious time linking to your top 5 key words.

3. If you are promoting a brand name, you may link from 10-80% of your backlinks to your business name. This is dependent on how determined you are about promoting your brand, versus the benefits your product provides.

4. In this age, not all backlinks are created equal.  Not only do you need backlinks from power sites, but targeted authority websites.  A link to your weight loss website from a real estate site makes no sense.  A link from the Mayo Clinic would be gold.

5. Google is the emperor of diversity.  To realize backlinking diversity you want to get links from PDF sharing sources, web 2.0 properties, blogs, article directories, RSS sites, blogrolls, videos, social network sites, and press releases.

6. If each and every one of your links are "follow", the search engines become suspicious.  "Nofollow" links do not raise page rank but still give you Google juice.  A blend of follow and nofollow links is natural and expected.  Even dead links are not the problem one would expect.

7. Links from the same IP address are a red flag.  Of course, you will promote your site, but all links from your home computer means no authority and no ranking.  Thousands of search engines, social media, and forum web sites exist with unique IPs.  Make use of them.

A backlinking line of attack is simple but not easy.  Why?  Time.  Our service puts your business in more than 16,000 links around the internet.  It is an eight week program to grow your web authority swiftly but organically.  Going viral is not just for Honey Boo Boo and Gangnam Style.

LPC Marketing

Tags: backlinking tips,backlinking websites,quality backlinking,website backlinking

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