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| English: John Wanamaker (Photo credit: Wikipedia) |
I Want My Small Business Marketing Plan ~ http://lpcmarketing.com
Marketing is not for sissies. A small business marketing plan is great at concentrating your power and attention on the correct actions that can supply the results you need to accomplish.
1. Organization
The preliminary benefit of a small business marketing plan is just plain focusing on your business in terms of profitability, what your promotion is or is not doing, and determining exactly what you want your business to be.
Research your competition. Look at their media buys and online resources. See if they are sending out direct mail. You need to be eating their lunch, not having them devour yours.
An effective marketing plan will surely boost your sales and increase your profit margins. You should be able to convince customers that you have the best product or service for them at the best possible price.
2. Marketing Calendar
Many businesses benefit from a detailed marketing calendar. And not just a short term advertising plan. A good marketing plan will stretch out for at least a year with details on what needs to be done each week to promote the business, brand online and offline, and increase customers.
Many business owners blur the lines between branding, promotion, advertising, and public relations. Those are the media channels of a message or campaign, not the marketing itself.
You don't need intricate charts to develop effective marketing. But you do need a plan. A marketing plan offers you a roadmap that can drive action to your business goals.
3. Understanding Your Niche
A comprehensive marketing plan forces you to take a deep look at your niche and industry, learn what the competition is doing, and utilize a plan to master your market.
4. Test
Include benchmarks in your plan. Make use of these benchmarks to take stock of whether or not your marketing efforts are paying off or if you should alter your method.
"Half the money I spend on advertising is wasted; the trouble is I do not know which half." John Wanamaker ~ http://www.quotationspage.com/quote/1992.html
5. Accountability
A good quality marketing plan holds everybody accountable. Also make sure to include plans for implementation of a marketing calendar. Plans are fantastic, but if you don't also designate accountability, set deadlines and hold people responsible, marketing efforts can't succeed.
Setting up benchmarks all along the path can help you test your advertising and marketing, make any necessary tweaks, and keep your spirits high in hard times. Marketing is a path more than a destination. When the goals are big, it helps to recognize that you are making tangible, quantifiable progress.
A good quality advertising and marketing calendar is more than a simple step-by-step of digitally and offline campaign. Marketing and advertising is part art, and part science.
Come to LPC Marketing to learn more about a small business marketing plan, as well as using reputation marketing to boost your SERPs and prevent having to deal with reputation management.
http://lpcmarketing.com/
Tags: marketing plan template small business,how to write a marketing plan for a small business
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