small business consulting

small business consulting


I Want My Small Business Marketing Plan ~ http://lpcmarketing.com

Times are tough.  Competition is fierce.  Your business needs each advantage a local business marketing plan can offer it to continue and thrive.

1. Concentration and Discipline

The first benefit of a small business marketing plan is just basic focusing on your business in terms of profitability, what your promotion is or is not doing, and determining where you want your business to be.

A complete marketing plan is the focal point of all business endeavors as it describes how you attract and keep clients, patients, or customers - the most essential aspect of any business.

An effective marketing plan will unquestionably enhance your sales and increase your profit margins. You should be able to convince customers that you have the best product or service for them at the best possible price.

2. Marketing and Advertising Calendar

For small businesses, a marketing plan should cover one year. For small companies, this is usually the best way to think about marketing. Things change, workers leave, markets evolve, customers come and go.

Establish in advance how much you have to spend, since that can have a significant impact on the methods you choose to put into place.  Budgeting and deadlines for each marketing action are essential.

Once you have mapped out an annual plan, you can decide to take the actions yourself, or contract out your continuing marketing to a professional.  For many businesses, an outside contractor is more effective than an in-house employee.

3. Comprehending Your Industry

A comprehensive marketing plan forces you to take a deep look at your market and industry, learn what the competition is doing, and work out a plan to dominate your industry.

4. Testing

Include benchmarks in your plan. Make use of these benchmarks to take stock of whether your marketing efforts are paying off or if you should rethink your approach.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker ~ http://www.quotationspage.com/quote/1992.html

5. Responsibility

A good quality marketing plan holds everybody accountable.  Also make sure to include plans for implementation of a marketing calendar. Plans are great, but if you don't also designate accountability, set deadlines and hold people responsible, marketing efforts can't succeed.

 Responsibility is needed at all levels - whether inside your organization or outside.

A good advertising and marketing calendar is more than a simple step-by-step of digitally and offline campaign.  Marketing and advertising is part art, and part science.

Come to LPC Marketing to learn more about a small business marketing plan, as well as using reputation marketing to boost your SERPs and prevent having to deal with reputation management.

http://lpcmarketing.com/

Tags:  marketing plan template small business,how to write a marketing plan for a small business